Binibining Cebu is the biggest pageant in the country with 54 candidates. The pageant seeks to find an ambassadress who exemplifies today’s modern Cebuana, and in the process promote the beauty, heritage, culture and commerce of the towns and cities of Cebu.
The highly anticipated pageant honors Cebu's beautiful diversity and colorful stories, as told by Cebuanas through a celebration of their heritage, talent, and beauty. The event is watched and followed by more than 50k people around the world. The footage of the candidates in their respective towns and municipalities are used by the Department of Tourism in their campaign to promote the country.
The pageant inspires and encourages young women to make their personal and professional pursuits a reality, as well as showcase the cultural identity of the 44 towns and 9 cities of Cebu.
The mission of Binibining Cebu is to provide a platform for extraordinary Cebuanas to promote Cebu's special cultural contributions to the world.
The winning candidates engage in various social, educational, cultural, and humanitarian activities in Cebu and other parts of the Philippines through the Bb Sugbu Charity Foundation, Inc.
Binibining Cebu is presented by the Bb Sugbu Charity Foundation, Inc. in cooperation with the Sacred Heart School for Boys Batch 1985 Foundation, Inc.